Rugby has always been more than just a place on the map. It’s the birthplace of a sport that is now a global phenomenon, and at its heart sits Rugby Football Club, a grassroots team with a storied history and deep roots in our local community.
Now, a new chapter is beginning. Camden Town Brewery has proudly announced its sponsorship of Rugby Football Club stepping in to support one of the game’s most iconic clubs. For Camden, a brewery known for doing things differently, it’s about more than logos on shirts. It’s about celebrating a tradition, investing in our community, and making sure the town that gave its name to the sport continues to thrive on and off the pitch.
Rugby Football Club is no ordinary team. One of only three teams in the world permitted to play in full white – the others including the national team – it holds a unique place in the sport’s origin. A team that once won a whopping 60 league games in a row has faced some recent trying times, and Camden are committed to lifting the Lions to these lofty heights once again.
To mark the start of the partnership, Camden Town Brewery is inviting the whole town to raise a glass together. On Saturday 4th October, everyone who attends the Rugby Football Club home game will be able to claim a free pint of Camden Hells Lager (T&Cs below).
Mal Malik, Chairman of Rugby Football Club, shared his excitement: “It’s amazing to have the support of Camden Town Brewery, and we’re so grateful for the sponsorship that is promising to bring a smile to the club and community. We’re one of many grassroots clubs that has felt the squeeze in the past decade, and to have a vehicle to create a change to the sport up and down the country is a refreshing notion for the future.”
That support goes far beyond free pints. Camden has pledged long-term improvements at the club, from renovating the rundown stand and repairing the old turnstiles to supplying much-needed equipment across every level of the game. Matchday events, community shoutouts, and other activations are all planned, ensuring that fans and players alike feel the benefit of this partnership.
For Camden Town Brewery, the sponsorship forms part of its wider Give ‘Em Hells campaign which provides vital support to grassroots rugby clubs across the UK. Mal Malik added: “Grassroots rugby is built on passion and community spirit. With Camden’s support, we’re able to strengthen those foundations and build something even more special for the next generation.”
So, when Rugby Football Club take to the pitch on 4th October, there’ll be more than just a team to cheer on. There’ll be a community celebrating its past, enjoying the present, and looking forward to a brighter future, with a pint of Hells Lager in hand.
Visit https://ticketpass.org/event/EEATTA/the-rugby-pod-live-at-rugby-lions-fc for tickets.
Rugby Free Pint T&C’s
Terms and Conditions
25+. UK only (exc. NI). Valid on 04.10.2025 from 12:00 until 23:00. Purchase a ticket to the Rugby Pod and the game to claim one (1) free pint of Camden Hells beer. One pint per person. Offer redeemable only at Rugby F.C. Subject to availability. Proof of age required. Promoter: AB InBev UK Limited, EC4A 1EN. Drink responsibly — www.drinkaware.co.uk.
Full T+Cs at www.CamdenTownbrewery.com/pages/rugbyfc
