A WEEKEND of nature activities at Draycote Water will mark the launch of a campaign to improve biodiversity across the Midlands.
Water company Severn Trent has unveiled its Great Big Nature Boost campaign, committing to revive 12,000 acres of land, plant 1.3million trees, and restore 2,000km of rivers across the Severn Trent region by 2027.
Severn Trent also plans to revive peat bogs and moorland, and to plant wildflower meadows – which the company says will not only help make the Midlands more diverse but will also help the quality of raw water in rivers and streams.
The company is joining forces with the RSPB, National Trust, Moors for the Future Partnership, the Rivers Trust, National Forest, regional Wildlife Trusts and other conservation groups.
The campaign kicks off with two activity days at Draycote Water on Saturday October 24 and Sunday October 25. Families will be able to take part in socially-distanced nature trails, get creative with nature-based activities, and be in with the chance of winning a tree to take home.
Severn Trent CEO Liv Garfield said: “I’m incredibly excited by our Great Big Nature Boost project – it’s a fantastic way for us to give something back to the communities we serve while helping to improve the quality of the water we treat and supply to our customers.
“The improvements we’re committed to making will bring huge environmental benefits for the landscape, habitat and wildlife across the Midlands. Investing in nature-based solutions, rather than concrete and chemicals is a huge win-win for everyone.”
