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28th Nov, 2021

Toys "R" Us to return as UK digital and store deal revealed

Rugby Editorial 28th Oct, 2021

IT WAS the must go location for generations of kids at Christmas and all-year round and now Toys “R” Us is coming back to the UK.

The revived brand’s parent company Toys “R” Us ANZ Limited and WHP Global have revealed both the brand and its Babies “R” Us subsidiary will return to the UK online and by opening stores.

After breathing new life into the brand in Australia, its owners have now ear-marked the UK as the next market to re-enter in 2022, some four years after its stores closed.

Close to a quarter shut due to a company voluntary arrangement that was agreed at the time.

The rest were impacted after the UK arm of the business entered administration. That came after an unsuccessful attempt to sell the toy retailer giant as a going concern.

Efforts to revive the brand across the world have seen close to 900 stores now on offer in 25 different countries.

Toys”R”Us ANZ plans to commence online sales to UK shoppers over the next several months, initially from existing operations in Australia, whilst it works to establish local teams, offices and logistics facilities during 2022 and 2023.

Louis Mittoni, boss of Toys”R”Us ANZ, said: “My team and I are looking forward to developing technical and commercial relationships with UK-based vendors and partners and to engage with the many loyal Toys”R”Us former customers and fans in the UK.”

The companies involved in the partnership said the UK has the largest toy market in Europe and the fourth largest globally.






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