WARWICKSHIRE’S green and open spaces are pulling in the tourists, say council chiefs.
Figures taken from Warwickshire County Councils’ A Review of the Visitor Economy in Warwickshire, show there were over 15.5 million total trips to the county recorded in 2024, an increase of 7.5 per cent compared to 2023.
From walking and cycling networks, green corridors, waterways, and nature led experiences, Warwickshire’s approach to tourism aligns with the market trends of wellbeing, environmental responsibility and slow travel – a sustainable approach to tourism that focuses on local experiences and supporting local businesses.
The data shows visitors are prioritising Warwickshire as their destination. Overnight visitors represent just 9.4 per cent of all trips, but contribute 42 per cent of total visitor spending, demonstrating the economic value of low impact, quality-focused short breaks.
Spending per night has increased, indicating growing demand for higher quality accommodation and sustainable experiences.
Canals, reservoirs, market towns linked by greenways and Warwickshire’s expansive countryside remain attractions for visitors who seek environmentally conscious, nature rich travel experiences.
Warwickshire County Council’s heritage and culture spokesperson Coun Darren Cheshire said: “Warwickshire is proud to champion a visitor economy that focuses on the fantastic range of experiences and is economically strong.
“Our green spaces, waterways and heritage assets are the heart of our tourism offer, and the latest data shows that visitors value this more every year.”
